Blog

Attracting customers is a daily challenge for bakers. Fortunately, a few simple ideas can turn your bakery into a consumer’s go-to outlet.

Artificial intelligence (AI) is helping pastry professionals to explore new avenues. Here are just a few of the opportunities that AI can bring.

Christmas is a crucial time for pastry professionals. Here’s our practical advice to help you navigate this period with full peace of mind.

Chocolate decorations draw in customers and improve a pastry shop’s sales. These elements are not only visually appealing but also serve as impactful marketing tools.

Edible gold leaf can turn your pastry creations into true works of art.

Easter is a great opportunity for pastry chefs to wow their customers. Could chocolate decorations hold the key to captivating foodies?

In the competitive world of pastry-making, you certainly have to stand out from the crowd. Our tips for staying ahead of your rivals!