Why the new look?
As Cristina Cordula said, our current look is a catastrophe; we are completely out to lunch! But why? Because we have a brown, downbeat logo, trapped in a box as if trapped in time, although we are a young, dynamic brand full of whimsy! So we decided to change our look!
So abracadabra – our new look: A logo that is more fun and modern for a brand that is fun and modern!
Deciphering the logo
- “Hand-made” typography to express the dynamic, modern and creative aspect of the brand.
- The magic wand that enables us to redesign pastries and adds the brand’s touch of enchantment.
- The yellow expresses the joyful and optimistic aspect of the brand.
- The baseline expresses our profession – redesigning desserts.
- Grey is an institutional colour that conveys an image of stability.
We hope you like the new logo !